WooCommerce and wholesalers

WooCommerce and wholesaler data

SellStar prepares wholesaler data for WooCommerce: CSV/XML files, product imports, price updates, stock updates, column mapping and data review before use in the store.

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Common workflows

Product import

Prepare wholesaler CSV/XML data for the WooCommerce catalogue.

Prices and stock

Match price and stock files with products by SKU or EAN.

Data control

Check the result before import or update.

WooCommerce import · WooCommerce price updates · WooCommerce stock updates

Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.