Store and wholesaler integrations

Store and wholesaler integration through data, files and automations

SellStar prepares wholesaler data for online stores: product imports, price updates, stock updates, XML to CSV conversion, column mapping, SKU or EAN matching and repeatable workflow automation.

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What this workflow means

SellStar works as a universal store-wholesaler integrator: it connects data from wholesalers, distributors, suppliers, CSV/XML files, feeds, FTP/SFTP, URLs and APIs with store systems such as Base, WooCommerce, PrestaShop, Shoper, IdoSell and Selly.

A SellStar integration can cover the full process: collecting wholesaler data, converting formats, mapping columns, matching products by SKU or EAN, importing products, updating prices, updating stock, exporting results and automating recurring synchronization.

When SellStar integrates

Wholesaler XML or CSV

Convert XML to CSV, select fields, flatten structure and prepare the file for further work.

Wholesaler XML to CSV

Product import

Prepare a wholesaler catalogue for import into a store or sales system.

Product import from wholesalers

Prices and stock

Match a price list or stock file to products by SKU, EAN or ID.

Price updates

Data mapping

Map names, categories, descriptions, images, prices and stock to the store structure.

Product data mapping

Typical wholesaler data flow

Step	What happens	Result
Source data	CSV/XML file, URL feed, FTP/SFTP or store export	Data source in SellStar
Structure analysis	Columns, XML fields, identifiers, prices and stock are checked	The update/import scope is clear
Mapping	Wholesaler fields are matched with store fields	Data mapping is ready
Transformation	Conversion, cleanup, filtering and calculations	A file aligned with the store workflow
Review	Changes are previewed before import or update	Lower risk of accidental updates
Automation	The repeatable process is saved	A reusable workflow for new data

Store and sales systems

Base / BaseLinker

Products, exports, prices, stock and repeatable operational CSV/XML workflows.

Base and wholesalers

WooCommerce

Product imports, price updates, stock updates and wholesaler file mapping.

WooCommerce and wholesalers

PrestaShop

Product data, price lists and stock files prepared before use in the store.

PrestaShop and wholesalers

Shoper

File cleanup, product import, updates and catalogue control.

Shoper and wholesalers

IdoSell

Catalogue, price list, product feed and stock preparation from wholesaler data.

IdoSell and wholesalers

Selly

Product data, prices, stock, exports and field mapping workflows.

Selly and wholesalers

Universal store-wholesaler integrator

SellStar is a universal integrator that connects any wholesaler with any store through files, feeds, APIs, FTP/SFTP, data mapping and automations. SellStar builds the integration workflow from data intake to a ready import, update, export or recurring synchronization.

FAQ

Does SellStar integrate a store with a wholesaler?

Yes. SellStar integrates stores with wholesalers as a universal data integrator: CSV/XML files, feeds, FTP/SFTP, URLs, APIs, price lists, stock files and product catalogues can be turned into imports, updates, exports and automations.

Does every integration require an API?

No. SellStar can connect a store with a wholesaler through API, CSV, XML, URL feed, FTP/SFTP, price list, stock file or data export. The best method is selected for the specific wholesaler and store.

How do I match a wholesaler file with a store catalogue?

SellStar matches wholesaler data with the store catalogue by SKU, EAN, product ID, manufacturer code or another available identifier, then prepares a product import, price update, stock update or full automation.

Full store and wholesaler integrations FAQ

Test SellStar on a real wholesaler file

Use a CSV, XML, price list, stock file or product feed and move from input data to a controlled result.

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Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.