Wholesaler XML to CSV

Wholesaler XML to CSV for online store workflows

SellStar turns wholesaler XML into a CSV file that can be filtered, mapped, matched with a store catalogue or prepared for product, price and stock imports.

Try for free XML to CSV

Why wholesaler XML is often difficult

XML files may contain nested variants, multiple images, attributes, categories and optional fields. SellStar selects needed elements, flattens the structure and prepares a table file for the next workflow step.

Field selection

Name, description, EAN, SKU, price, stock, category, images and attributes.

Flattening

Move selected XML elements into CSV columns.

Further import

Prepare CSV for mapping, import or updates.

FAQ

Can every XML be converted to CSV?

Yes. SellStar can convert wholesaler XML to CSV, including complex structures with variants, images, attributes, categories and multiple data levels.

Can the CSV then be matched with a store catalogue?

Yes. Converted data can be matched with a store catalogue by SKU, EAN, product ID or another key and used for product import, price updates or stock updates.

Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.