Wholesaler stock

Wholesaler stock updates for an online store

SellStar prepares wholesaler stock data for store updates: match the supplier file with the product catalogue, align identifiers, normalize availability and review the result.

Try for free Stock updates

From stock file to update

Wholesalers may provide stock as numbers, thresholds, text statuses or warehouse-specific availability. SellStar converts that data into the format needed by the store.

Matching

Connect stock values with products by SKU, EAN or ID.

Availability rules

Normalize statuses, thresholds and multi-source availability.

Repeatability

Save the process if the stock update repeats regularly.

FAQ

Can stock from several wholesalers be prepared?

Yes. SellStar can combine stock from multiple wholesalers, set source priorities, match products by SKU or EAN and prepare one output for store updates.

Can SellStar be the central stock integrator?

Yes. SellStar can act as the central stock data integrator between wholesalers, warehouses, files, feeds and store systems.

Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.