Wholesaler product feeds

Wholesaler product feeds for online stores

A wholesaler product feed may contain names, descriptions, prices, stock, categories, images, EAN, SKU and attributes. SellStar cleans data, selects fields, aligns the format and prepares store updates.

Try for free Product feed preparation

What you can do with a feed

Select needed data

Filter fields, categories, products and variants needed by the store.

Prepare an import

Convert the feed into the structure expected by a store or sales system.

Update data

Use the feed as a source for prices, stock, descriptions or catalogue data.

Product import · Price updates · Stock updates

Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.