Wholesaler prices

Wholesaler price updates for an online store

SellStar prepares store price updates from wholesaler price lists: match products by SKU, EAN or ID, calculate prices by rules, compare old and new values and prepare the output for further use.

Try for free Price updates

How the update works

A wholesaler price list has to be joined with the store catalogue, unmatched products need to be checked, margin or discount rules can be applied and unusually large changes should be reviewed. SellStar builds a controlled output file.

Product matching

Join the price list with the catalogue by SKU, EAN, product ID or manufacturer code.

Pricing rules

Calculate prices from margin, discount or operational rules.

Change review

Compare previous and new prices before import.

FAQ

Can SellStar calculate prices with margin?

SellStar can transform data and prepare result columns based on wholesale price, margin, discount or user-defined rules.

Can unmatched products be detected?

Yes. A price list can be compared with a store catalogue by SKU, EAN or another identifier to see which products have no match.

Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.