Selly and wholesalers

Selly and wholesaler data

SellStar prepares wholesaler data for Selly: CSV/XML files, product imports, product exports, price updates, stock updates, field mapping and catalogue cleanup before further use.

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Common workflows

Product data

Prepare names, descriptions, categories, images, SKU and EAN.

Prices and stock

Match wholesaler price lists and availability data with the catalogue.

Repeatable flow

Save the process if the wholesaler file returns regularly.

FAQ

Can SellStar prepare wholesaler data for Selly?

SellStar can prepare CSV/XML files, price lists, stock files and product catalogues for Selly-related workflows.

Can SellStar handle recurring wholesaler price lists for Selly?

Yes. SellStar automates recurring wholesaler price-list workflows for Selly and saves the workflow for reuse.

Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.