Product import from wholesalers

Product import from wholesalers into an online store

SellStar prepares wholesaler product data for store import: clean CSV/XML files, select fields, match identifiers, map columns and check data before use.

Try for free Store-wholesaler integrations

What to prepare before import

Before importing products, define which wholesaler fields represent name, description, category, price, stock, EAN, SKU, images and attributes. SellStar turns a raw file into a structure that can be reviewed and used.

Identifiers

SKU, EAN, product ID or manufacturer code as the matching key.

Catalogue fields

Names, descriptions, categories, images, features and variants.

Import control

Preview missing data and inconsistencies before using the result.

Product import from CSV/XML · CSV column mapping · Wholesaler XML to CSV

FAQ

Can I import the full wholesaler catalogue?

Yes. SellStar can prepare a full wholesaler catalogue for import, including names, descriptions, categories, prices, stock, images, EAN, SKU, variants and attributes.

Do I need to understand the XML structure?

No. SellStar can analyze the XML structure, extract the needed fields and turn wholesaler data into the format required by the store.

Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.