Product data mapping

Product data mapping from wholesaler to store

Product data mapping means matching fields from a wholesaler file with fields required by the store or sales system. SellStar organizes columns, renames fields, matches data by identifiers and prepares the result.

Try for free Column mapping

Common fields to map

Identifiers

SKU, EAN, product ID, manufacturer code and variant ID.

Offer data

Name, description, category, brand, manufacturer, attributes and images.

Operational data

Price, stock, availability, warehouse, VAT rate, weight and dimensions.

FAQ

How does SellStar map products?

SellStar can map products by SKU, EAN, product ID, manufacturer code, name, variants, attributes or matching rules prepared for a specific wholesaler and store.

Can mapping be reused?

Yes. Mapping can be saved as part of a repeatable workflow and reused for later files, feeds or wholesaler updates.

Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.