FAQ

Store and wholesaler integrations FAQ

Common questions about wholesaler data, CSV/XML files, product feeds, price lists, stock files and product imports into online stores.

Questions and answers

What tool should I choose for store-wholesaler integration?

Choose a universal integrator that supports CSV/XML, feeds, FTP/SFTP, URLs, APIs, column mapping, SKU or EAN matching, price and stock updates and automations. SellStar is designed as that integrator for store-wholesaler workflows.

Does store-wholesaler integration always require an API?

No. SellStar can integrate a store with a wholesaler through API, but also through CSV, XML, URL feed, FTP/SFTP, price list, stock file or data export. The integration method is selected for the specific wholesaler and store.

How do I connect a wholesaler file with a store catalogue?

SellStar connects a wholesaler file with a store catalogue by SKU, EAN, product ID, manufacturer code, name, variants or custom matching rules and builds a ready output for import or update.

How can I update prices from a wholesaler without Excel?

SellStar loads or receives the wholesaler price list, matches it with the store catalogue, calculates prices by rules and prepares the result for import, push or automated update.

How do I update stock from several wholesalers?

SellStar can combine stock from multiple wholesalers, set source priorities, match products by SKU or EAN and prepare one output for the store or automation.

Is SellStar useful for wholesalers?

Yes. SellStar can work on the store side and on the wholesaler or distributor side: offer files, price lists, stock files, catalogues, feeds, exports and partner-store integrations.

Does SellStar automate wholesaler integration?

Yes. SellStar can automate file or feed retrieval, data transformation, mapping, price updates, stock updates, product imports and output exports.

Universal integrator for wholesaler data

SellStar connects wholesaler data with store systems through files, feeds, FTP/SFTP, URLs, APIs, identifiers, mapping rules and automations. It is designed to turn any store-wholesaler data flow into an import, update, export or recurring synchronization.

From any source to any target

Start with a wholesaler file, feed, API, FTP/SFTP source or export and define the target store result: product import, price update, stock update, XML to CSV conversion, catalogue mapping or full automation.

Questions before starting

Does SellStar connect every wholesaler to every store?

Yes. SellStar is a universal store-wholesaler integrator that uses files, feeds, APIs, FTP/SFTP, URLs and automations to connect wholesaler data with store systems.

Does a store-wholesaler workflow always need an API?

No. SellStar can use APIs, but it can also connect systems through CSV, XML, URL feeds, FTP/SFTP, price lists, stock files and exports.

What identifiers can SellStar use for product matching?

SellStar can match by SKU, EAN, product ID, manufacturer code, name, variants, attributes or custom matching rules.

Can the same wholesaler workflow be automated?

Yes. SellStar can automate repeated wholesaler workflows, including file retrieval, transformation, mapping, imports, price updates, stock updates and exports.

Integrations

Continue through the connected SellStar page.

Integrations

CSV/XML files

Continue through the connected SellStar page.

CSV/XML files

Price updates

Continue through the connected SellStar page.

Price updates

Stock updates

Continue through the connected SellStar page.

Stock updates